Graphic Design
I collaborated with Catan Studio to design graphics for web and print platforms, creating diverse designs for Amazon product pages, social media platforms, web and print ads, event banners, and more. I played a key role in establishing the brand's visual identity on Facebook, Instagram, and YouTube. I also collaborated with cross-functional teams, including the Brand Director and Marketing Strategist, for creative marketing and social media initiatives.
Roles & Skills: Graphic design, illustration, logo design
Conceptualization
Each year, I had the opportunity to work on one of my favorite projects, the April Fools' Day post. We adopted a cat theme during my first two years, a playful nod to the game's title. However, in 2022, we brainstormed a fresh approach, promoting a Catan game that only used desert tiles. While the team initially planned to create rules, I urged them to leave them intentionally ambiguous to create more engagement. This strategy proved highly successful. Our fans loved it, and we were thrilled to see their reactions and theories to our little marketing project, including some adorable photos from our younger fans.
Roles & Skills: Ideation, discovery, illustration, design
3D Work
At Catan Studio, I proactively acquired proficiency in Blender within a few months, enabling me to produce 3D visuals for our latest board games. I used my skills to model game boxes, collaborate with texture artists, create animations, and optimize lighting for scenes used in sales, marketing, and distribution.
Roles & Skills: 3D modeling, 3D rendering, scene layout
